The Project
Collaborated with Original Pattern, an Oakland-based brewery, to design the label for a staff beer series. The direction for the beer and the can design came directly from the sales rep in order to bring her vision to life.
The Process
The San Francisco sales rep who I worked with, wanted her beer to represent the territory that she supports. She requested to include her favorite park in the city, Ina Coolbrith Park, with a fruity foggy sky and friends enjoying beer.
The Results
Created an iconic, limited-edition can that was sold in grocery stores and bars across the city.
