The Project
Create marketing assets for the fall, back to school season for Oso & Me. The launch was named color block and featured new colors in some core products including a new ABC print. The capsule of clothes, is bright, functional, fun, playful and perfect for back to school outfitting.
The Process
Taking the inspo behind the capsule of new products and inspired by the name of the collection, I created a visual identity with blocks of colors. The colors were used for borders and backgrounds across all assets for the launch to create a consistent visual identity for the campaign.
The Results
A full suite of marketing materials including a homepage refresh, multiple email sends, posts on social, paid ads and a postcard sent directly to customers.
Homepage
Mobile
Desktop
Email Marketing
Social
Pre-Launch Post
Paid Ad
Post Card
Direct Mail
