The Role
I started my design career working on the Pottery Barn Teen catalog team. I worked with a group of designers, photographers and production coordinators in order to create the iconic Pottery Barn Teen catalogs.
The Process
The design team was in charge of brainstorming direction, choosing fonts, designing layouts, creating bugs/icons and landing a cover. The team used photoshop in order retouch every image to perfection.
Goodbye Catalogs
On this team, I helped to establish the brand on all social media platforms including Instagram, Facebook, Snapchat and Pinterest and pushed the creative forward by incorporating animation in paid marketing for the first time.
Catalog
Iconography
For use on Instagram Highlight Covers