The Role
As a graphic designer on the Pottery Barn Kids digital creative team, I worked most consistently on the email team. I designed emails for our many daily sends. In this role I also helped to train my team on social best practices and helped introduce animation to the social channels.
The Process
Working closely with the marketing team and fellow designers, I designed, edited and coded emails. As the team restructured, I also helped to design full campaign creative for all digital marketing platforms including social, paid ads, e‑marketing banners and more.
The Results
I worked on a world class creative team for the Williams Sonoma Inc brands in which my creative was blasted to millions of subscribers on a daily basis.
Email Marketing
Paid Social Instagram Stories
Sample of animated paid Instagram stories
Iconography
Icons for baby bedding features used across all channels.
